Nike - Just do it.
L'Oreal - Because you're worth it.
Master card - There are some things that money can't buy. For everything else there is a master card.
BMW - Designed for driving pleasure.
Tesco - Every little helps.
Which advertisers have used shock tactics lately and why are they shocking?
Smoking adverts us shock tactics by being quite graphic and brutally honest by saying what will happen if you smoke and how you can harm others around you.
Find an advert whereby you can justify Maslows hierarchy of needs in play.
Dasani water AD could justify Maslows hierarchy of needs as it says you can't live without it.
Write down as many stereotypes found in advertising as you can, try to link them to actual campaigns.
Racism, sexism, age, ethnicity, religion, race, gender and disability.
Find an example of intertextuality in an advert.
Specsavers did an advert where a guy was spraying himself with a deodorant and all these women run towards him but as soon as he takes his glasses off they all walk away. They use this to reach out to a wider demographic audience.
Find as many different uses for music in adverts as you can.
Music can be used for many uses for example if it's fast paced and happy it usually creates no tension and shows the advert is quite positive but if it has slow quiet music it can create tension and create an eery feel to the advert. Give an example of an elite person in a current advertising campaign.
One example would be Jennifer Aniston for Smart water. Find five examples of “reward and punishment” persuasion in current campaigns.
- IAMS cat food. This advert says that if you feed your cat IAMS cat food you are a good owner and if you don't then you are a bad owner.
- DIOR aftershave. The advert says that if you use the fragrance you'll look as cool as Johnny Depp but if you don't then you'll just be average you.
- Apple. If you buy there product you'll have the best of the best but if you don't have an apple product then other people will look down on you.
- LYNX. In this advert it is saying that if you use LYNX you will get loads of girls running for you but if you don't use it you are a loser.
- BPI Sports. They say that if you don't use these supplements you won't be able to get to that physique you want.
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