Campaign

Dove are you average or beautiful?

In this advert we can see women over the world are confronted with two doors to choose from, "average" or "beautiful". Most of the women chose average. This shows us the audience that most women don't think that they are beautiful and this could be because of what we see on social media and TV and what is shown as "beautiful". 

This advert was created to try and boost women's self-esteem as you shouldn't think that you are not beautiful due to what you are told but what you think of yourself. 

I think this advert is quite effective as it shows the women talking and giving their views and thoughts on why they chose the average door instead of the beautiful door and how they would change their mind and go through the beautiful door if they could.

This advert did receive some backlash because some people thought of the advert that in order to go through the beautiful door you need to buy "dove" products and some people thought that was defeating the object of believing in yourself.

https://www.youtube.com/watch?v=7DdM-4siaQw