Cross-platform advertising.

What is cross-platform advertising?

In this mini essay i will be discussing what cross-platform advertising is and the pros and cons to it.

Cross platform advertising is when someone will try to show off their product using more than one platform of advertising. For example instead of trying to advertise something by just putting it into a magazine, they may use social media, bill boards, posters etc. 

I think using social media is very important because so many people have Facebook, Instagram, twitter and any other form of social media. By using this you will have a higher chance of having people see what you are advertising. If you was to advertise something by using just one platform of media then the chances are it isn't going to get seen by as many people.

An example would be the company MyProtein. They use social media to advertise their products and clothing because they know that is where everyone will be. However instead of just using social media they will use magazines or be advertised on different websites to get the most amount of people to see them and have a higher chance of having people buy from them.

Cross-platform advertising is the best way to get your product or your business across to people because the more platforms you can advertise yourself on the more that people are going to see it. 

This can make businesses very successful because if they get more customers then they more people buying stuff from them which will make them more money. This shows that if you can advertise yourself on multi platforms then your business has a higher chance of succeeding. 

The downside to advertising yourself on different platforms is that it can be very expensive and will lose you a lot of money so it is a risk because if people choose to ignore it and don't buy anything from you then it is money that is wasted.

Stephen Perry.