Wednesday 14 March 2018

God's plan Drake

God's plan Drake




God's plan by Drake is a music video that shows what Drake thinks Gods plan is by helping the less fortunate. At the beginning of the video he states that he had a budget of $996,631.90 that he donates and gives to random people. At the beginning we see someone talking and he is saying that although he doesn't have much he is happy and he is living a good life despite not having much.

Next we see that he has gone into a supermarket and told everyone that they can get anything they want it is for free and we see everyone having what looks like a good time because they can get what they want and not worry about the expenses.

Stuart Halls reception theory shows three different readings to music videos like this:

  • Preferred - He is giving back to the community and isn't thinking he is better than everyone so he want's to give people a fare hand at life. He says towards the end of the video that we have to look after our mums and ourselves because money isn't anything without family and having people to care about. 
  • Negotiated - It is nice that he is giving back to the community but does he really need to show it all if he cared that much he would just do it and not try get recognition for it.
  • Oppositional - Why is he exposing people who are less fortunate and showing the whole world these less fortunate people.

In this shot we see Drake on a crane in front of a university and one reading of this photo could be that Drake is trying to play the role of God being above everyone and helping everyone.

One university he donated to was the university of Miami scholarship. This is one of many that he has donated to which shows his generosity to everyone. 

I think what was really powerful in this video is the reactions you get to see from the people and for example one family with the boy and the mother and they start crying which shows how appreciative they are for what he has done for them.

Overall, I think this video was done very well and that what he has done is a nice gesture and that he has helped some people who are less fortunate than others. I don't really agree with people who think that if he wanted to do it then he should have just done it without making a video about because it shows us his good side and how generous he is and with this video it also makes him a lot of money which he may donate more of.


















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